Events and Cultural Activities Division

The Division coordinates processes related to the organisation of cultural and scientific events and activities that also have an impact on society. In particular, it supports the planning and production of the University's cultural and scientific events and activities with the governance. The staff in this Division implement initiatives supporting Education, Research and Third Mission projects. It implements the graphics and layouts of individual events and cultural initiatives and strategic projects with the support of the Communication, Identity and Valorisation Hub, which develops and defines visual identity concepts and elements. It coordinates and organises the University major events,exhibitions, cultural and scientific events, and dissemination initiatives. It manages relations with advertising space concessionaires and promotes the University sports activities. It promotes and manages relations with the PoliTO Alumni Association and with the Polincontri Association.

The Unit promotes and manages relations with the PoliTO Alumni Association to strengthen relations with the alumni community and implement innovative projects. Staff here manage relations with local entities for the dissemination of culture. They coordinate institutional representative activities and ceremonial protocols. The Unit supervises the requests of “free patronage/sponsorship” submitted to Politecnico and manages university sport activities in collaboration with the CUS. Staff in this Unit are in charge of implementing other sporting initiatives implemented by the University, also with other external entities. It manages relations with the Polincontri Association for the coordination of the activities offered and for the enhancement of the University brand.

The Unit is in charge of the organization and promotion of institutional events and cultural festivals. The Unit supports Fundraising activities by developing contacts with partner companies and preparing promotional materials as well as preparing sponsorship contracts and their application. The Unit ensures the management of the events organisation and production.

The Unit designs and implements, in close collaboration with the Communication, Identity and Valorisation Hub, concepts and elements of visual identity, graphics, and setups for individual events, cultural initiatives, and strategic projects. Specifically, it supports internal departments and external stakeholders in the proper application of the coordinated visual identity system as developed in collaboration with the Communication, Identity and Valorisation Hub.It is responsible for graphic design, in close coordination with the Unit, and for producing informational and promotional materials for institutional activities and University events. The Unit collaborates on the design of advertising campaigns for institutional activities and events, working closely with the Unit, manages relationships with advertising space concessionaires, and supervises execution.It designs and produces — in accordance with the creative and quality standards defined with the Unit — graphic files for exhibition setups and supervises their implementation and installation. It provides support for the setup of exhibitions organized by the University or other institutions, also aimed at enhancing historical, cultural heritage and collections.The Unit also collaborates with the Unit in defining the University's merchandising line, selecting items and graphic customizations under the Politecnico brand. Furthermore, it works with the Communication, Identity and Valorisation Hub on implementing concepts developed by the Unit that impact the University's communication strategy.