Culture, Sport and Events Division

The Division coordinates processes related to the organisation, production and promotion of cultural, artistic, scientific and sporting events and activities, as well as public engagement initiatives. It promotes the dissemination and enhancement of sports culture as a pillar of individual well-being within the Politecnico community by fostering relationships with national and international bodies and alliances and partnerships with companies operating in the sports sector. It designs and coordinates content and communication for exhibitions, cultural and scientific events, and strategic initiatives of the University, also carried out in partnership with other bodies and institutions. It supports governance in the Communication Plan drafting.

The Unit designs and implements graphics and setups for individual events, cultural initiatives, and strategic projects. Specifically, it supports internal departments and external stakeholders in the proper application of the coordinated visual identity system as developed. It is responsible for graphic design and for producing informational and promotional materials for institutional activities and University events. The Unit collaborates on the design of advertising campaigns for institutional activities and events, it manages relationships with advertising space concessionaires, and supervises execution. It designs and produces — in accordance with the creative and quality standards defined with the Unit — graphic files for exhibition setups and supervises their implementation and installation. It provides support for the setup of exhibitions organized by the University or other institutions, also aimed at enhancing historical, cultural heritage and collections.The Unit also collaborates with the Unit in defining the University's merchandising line, selecting items and graphic customizations under the Politecnico brand. Furthermore, it works on implementing concepts that impact the University's communication strategy.