Casagrande-Seretti, Alessandro; Montagna, Francesca (2018) An Ontological Framework to Link Marketing and Design. In: DESIGN 2018 15th International Design Conference, Dubrovnik, Croazia, May, 21 - 24, 2018, pp. 1535-1546. ISBN: 978-953-7738-59-4 Contributo in Atti di Convegno (Proceeding)