Sustainability, mobility, and digitalisation in tourism | SYSTOUR Project

Entitled "Sustainability, Mobility, and Digitalisation in Tourism" the webinar will present the SYSTOUR Project, a European initiative aimed at promoting sustainable tourism, under the scientific coordinator of professor Silvia Barbero, Vice Rector for PoliTo Communication and Promotion of Politecnico di Torino.

The webinar will take place on October 14 2024, from 10:00 to 12:30.
The discussion will cover how sustainable practices, innovative mobility solutions, and digital tools are influencing the future of tourism.

Agenda of the Day

10:00 - 10:15 | Presentation of the Interreg Europe SYSTOUR Project

• Silvia Barbero, Founding Director of Sys - Systemic Design Lab, Politecnico di Torino
• Asja Aulisio, PhD Researcher & Teaching Assistant in Design (Italy)

10:15 - 10:35 | Sustainability, Mobility, and Digitalisation: An Introduction to the Topic

• Jaana Ervasti (Finland)

10:35 - 10:50 | Sustainable Travel Finland Programme Towards Sustainable Tourism Development

• Juho Ikonen, Coach within “Visit Finland Academy” (Finland)

10:50 - 11:05 | Sustainable Tourism and Intangible Cultural Heritage

• Matti Hakamäki, Director, Folk Arts Centre, Kaustinen (Finland)

11:05 - 11:10 | BREAK

11:10 - 11:30 | Cycling Strategy of the Basque Country - Basquetour

• Iker Urcelay, Responsible for Nature Tourism Products (Spain)
• Gustavo Alegria, Member of the Nature Products Team

11:30 - 11:50 | Digital Tourism and the Tourism Bus

• Anna Szczawurska, Vice-Director, Regional Tourist Organisation of the Świętokrzyskie Voivodeship

11:50 - 12:10 | Branding4Resilience Co-Design Experience

• Alice Barreca, Project Team Member (Italy)

12:10 - 12:30 | Q&A - Final Session

Reserve your spot: click here.