Calls
Call for Applications – FROMM.Lab First International Design Competition
We are pleased to announce the opening of the FROMM.Lab First International Design Competition, addressed to the student and Alumni community of Politecnico di Torino – in particular to those enrolled in Product Design, Industrial Design, Interior Design, Systemic Design, Design Engineering, and related programs, both at the main campus and in international hubs.
FROMM.Lab is the educational platform of FROMM., a luxury design brand based in the cultural heart of Msheireb, Doha (Qatar), with an operational hub and showroom also in Milan.
Launched during Milan Design Week 2025, the competition is open to emerging designers worldwide. It invites participants to explore how design can connect tradition with contemporary vision, with a special focus on Arab cultural heritage. The initiative celebrates the value of memory and identity through contemporary design, aiming to foster intercultural dialogue by merging traditional narratives with design innovation.
Theme: “Design for a Changing World: Bridging Cultures”
Applicants may register until May 30, 2025, and submit a design proposal in one of the following categories by September 1, 2025: Seating, Tables, Storage, Lighting.
Finalists will receive:
1. Mentorship from:
3. International visibility
4. Invitation to attend the Design Doha Biennale in April 2026, where the prototypes produced by FROMM. will be exhibited.
Key Dates:
FROMM.Lab is the educational platform of FROMM., a luxury design brand based in the cultural heart of Msheireb, Doha (Qatar), with an operational hub and showroom also in Milan.
Launched during Milan Design Week 2025, the competition is open to emerging designers worldwide. It invites participants to explore how design can connect tradition with contemporary vision, with a special focus on Arab cultural heritage. The initiative celebrates the value of memory and identity through contemporary design, aiming to foster intercultural dialogue by merging traditional narratives with design innovation.
Theme: “Design for a Changing World: Bridging Cultures”
Applicants may register until May 30, 2025, and submit a design proposal in one of the following categories by September 1, 2025: Seating, Tables, Storage, Lighting.
Finalists will receive:
1. Mentorship from:
- Giulio Cappellini
- Joseph Grima
- Aline Asmar d’Amman
- The FROMM.Lab team led by Luca Fois
3. International visibility
4. Invitation to attend the Design Doha Biennale in April 2026, where the prototypes produced by FROMM. will be exhibited.
Key Dates:
- Registration deadline: May 30, 2025
- Project submission deadline: September 1, 2025
- Finalists announced: September 15, 2025