Abstract brain
Lun 20 Nov
Seminari e Convegni

Using Neurocognition as a Tool in Design Research

The event entitled "Using Neurocognition as a Tool in Design Research" will be held on Monday 20 November 2023 - in the DIGEP B Room of the Politecnico.


Design is a cognitive act that occurs in the brains of designers as they interact with their own thoughts, the thoughts of others and the materials and tools they work with. Design cognition, the study of the designing mind, has yielded significant insights over the last 30 years. The ability to look inside the brain, non-invasively and relatively inexpensively, has opened new area for researchers. Studying the brain response and connecting that response to cognition is the field of neurocognition. Neurocognition is sufficiently well developed to be able to be used as a tool in design research. This talk will present the results of a number of design research studies that use neurocognition as a tool to assist in understanding the acts of designing. The studies make use of the three primary non-invasive brain measurement tools: EEG (electroencephalography), fNIRS (functional infra-red spectroscopy) and fMRI (functional magneto-resonance imagery).

These studies explore such questions as:
  • are there differences in the design cognition and neurocognition of designers from different disciplines?
  • does using design tools change the design neurocognition of the designer using them?
  • does teaching design methods change students’ design cognition and neurocognition?
  • does using VR produce different responses than 2D computer display?
Speaker: professor John S Gero - Research Professor in Computer Science and Architecture University of North Carolina at Charlotte


John Gero
is the former of Professor Design Science and Director of the Key Centre of Design Computing and Cognition at the University of Sydney. He has been a Visiting Professor of Architecture, Artificial Intelligence, Civil Engineering, Cognitive Psychology, Computational Social Science, Design and Computation, and Mechanical Engineering at MIT, Columbia University, UC-Berkeley, CMU, UCLA, INSA- Lyon, EPFL, University of Provence, Strathclyde University and GMU. He is the author/editor of 56 books and has published some 800 research papers, with over 28,000 citations. His research has been funded by DARPA, NASA and extensively by the NSF. His research projects span the USA, UK, Australia, Austria, Israel, Italy, Korea, Portugal, Singapore and Sweden.

For more information contact marco.cantamessa@polito.it; samuele.colombo@polito.it

Organised by the Innovation Management and Product Development (IMPD) research group