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According to a recent forecast published by ABI Research , a fast growth of the market of Advanced Driving Assistance Systems (ADAS) is foreseen in the next five years. For example, in 2016 the overall annual market for Lane Departure Warning systems is expected to reach 22 million units/year (corresponding to 14,3 billion dollars). This market growth will be possible only through the reduction of costs of components as well as the seamless integration of different functions in the same architecture. Since the market will include also low volume vehicles, there will be also a strong need to reduce development costs. Electric vehicles will be an additional catalyst for the ADAS market. The absence of engine noise requires the introduction of new means to protect vulnerable road users from these vehicles. On the other hand, electric vehicles can easily support (semi)automatic functions (such as parking manoeuvres and Stop&Go). To manage the expected increase of function complexity together with the required reduction of costs (fixed and variable) DESERVE will design and build an ARTEMIS Tool Platform based on the standardisation of the interfaces, software (SW) reuse, development of common non-competitive SW modules, and easy and safety-compliant integration of standardised hardware (HW) or SW from different suppliers. With innovative design space exploration (DSE) methods system design costs can be reduced by more than 15%. Hence, DESERVE will build an innovation ecosystem for European leadership in ADAS embedded systems, based on the automotive R&D actors, with possible applications in other industrial domains. Since the purpose of ADAS functions is also to support the driver, an advanced human-centred design strategy will be integrated in the Tool Platform. Therefore, the developed applications will provide natural and friendly support to the driver, with proper levels of overall functional safety also during complex or emergency manoeuvres.