Research database

Culture&Creativity are Italy’s lever for economic growth, drivers for the high demand for Made in Italy recorded the world over. In 2015 Italian Cultural and Creative Industries(CCI) were growing: the economic value of Performing Arts was 4,7 bl; 172.400 were the employed(Santovito, 2017). The pandemic set back the sector; in 2022 it registered +14.1% in value and a stop of the employment’s contraction(Fondazione Symbola and Unioncamere 2023). According to the 2022 Perform Europe survey(https://performeurope.eu/), South Europe arts’ professionals and stakeholders considered priorities to create more opportunities for international touring, for exchange with other countries, for emerging artists, and to strengthen the performing arts ecosystem. Internationalization, management, training, innovation, and economics are the main areas of intervention to increase its value. The main objective of It ARTS is the international promotion of Italian Cultural Heritage(CH) -a treasure of knowledge both inherited tradition from the past and contemporary arts performance practice- through the international enhancement of AFAM, the Higher Education institutions(HEIs) that play a crucial role to safeguard and promote CH. The challenge, indeed, is first played out where what counts as knowing is questioned, in education institutions. The STEAM transdisciplinary synergistic combination of STEM and Art, where knowledge creation is always engaged in action(Burnard et al. 2022), proved the most potential to respond to new global demands and imperatives.