Doga Gungor

Ph.D. candidate in Ingegneria Gestionale E Della Produzione , 41^st cycle (2025-2028)
Department of Management and Production Engineering (DIGEP)

doga.gungor@polito.it

Profile

PhD

Research topic

Empirical analysis of behavioral and economic drivers influencing individuals' attitudes toward and acceptance of sustainable products across different contexts and consumer profiles.

Tutors

Keywords

Innovation and technology management

Regulation of energy and transport

Systems, technologies, and products sustainability

Biography

Doga Gungor holds a master's degree in Engineering&Management (Sustainability Path) and is currently a member of the Management and Production Engineering Department. Her research focuses on behavioral and economic mechanisms accelerating/hindering sustainable market adoption. The work combines empirical analysis and behavioral insights to understand how individuals, firms, and policies shape the green transition.
Current research addresses five interconnected areas: (1) systematic review of behavioral and economic drivers of sustainable product adoption; (2) individual demand for green technologies using cross-country survey evidences; (3) AI recommendation systems' influence on sustainable consumer choices; (4) corporate strategic responses to regulatory and market pressures; (5) policy design for accelerating sustainable market diffusion.
The approach integrates econometric analysis, experimental design, and expert surveys to bridge consumer behavior, firm strategy, and macroeconomic transformation.