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META-MUSEUM - Moving Emotions towards confidence in the Transformative Appropriation for a Meaningful Understanding of cultural heritage: a neuroScientific approach to EUropean Museums

Duration:
01/10/2024 - 30/09/2027
Principal investigator(s):
Project type:
UE-funded research - HE - Global Challenges - Culture, creativity and inclusive society
Funding body:
COMMISSIONE EUROPEA
Project identification number:
PoliTo role:
Coordinator

Abstract

META-MUSEUM aims to create empathic encounters where citizens can understand the CH transformative nature through active participation, emotional involvement and co-creation; to develop the “TransforMeans theory” and related new professional skills, based on Neuroscience evidence; to provide cultural professionals with principles and tools for designing cultural experiences and to monitoring the effectiveness of communicative/narrative solutions; to reach different segments of citizens, included disaffected public and non-public; to foster empathy, confidence and resilience toward contemporary changes; to validate an appropriate measurement of empathic responses, confidence and resilience in CH users, via Neuroscience’s method. META-MUSEUM adopts a transdisciplinary approach and a strict interrelation between theoretical and experimental work. The first one will explore and develop in-depth the “TransforMeans theory” principles, develop stimuli to make people understand the CH transformative nature and encourage co-creation and personal interpretation. The experimental work will measure the audience's cognitive, psycho and neurophysiological responses to stimuli, and interpret indicators related to confidence and resilience (intended as a capacity to positively react to changes). The “TransforMeans theory” principles will be tested in 3 different settings (pilots): 1) traditional cultural setting: museums; 2) noncultural setting: hospitals (WITHOUT focusing on “therapy results”, but only on the CH power on people particularly lacking in confidence and positive thinking); 3) hybrid setting (physical and virtual), in urban contexts and via social media. The META-MUSEUM objectives mobilise multidisciplinary expertise, provide evidence-based principles and guidelines; promote better and more democratic access to CH, improve personal participation and CH understanding, enhance confidence, and address the SDG4, SDG10 and SDG11.

People involved

Structures

Partners

  • BEIA CONSULT INTERNATIONAL SRL
  • FRIEDRICH-SCHILLER-UNIVERSITAT JENA
  • KENTRO MERIMNAS OIKOGENEIAS KAI PAIDIOU
  • OSRODEK PRZETWARZANIA INFORMACJI-PANSTWOWY INSTYTUT BADAWCZY
  • POLITECNICO DI TORINO - AMMINISTRAZIONE CENTRALE - Coordinator
  • STICHTING EUROPEAN MUSEUM ACADEMY
  • STICHTING VU
  • the Nordic centre of Heritage Learning and Creativity
  • UNIVERSITA' DI ROMA "LA SAPIENZA"
  • VILNIAUS GEDIMINO TECHNIKOS UNIVERSITETAS
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Keywords

ERC sectors

SH4_2 - Personality and social cognition; emotion

Sustainable Development Goals

Obiettivo 4. Fornire un’educazione di qualità, equa ed inclusiva, e opportunità di apprendimento per tutti|Obiettivo 10. Ridurre l'ineguaglianza all'interno di e fra le nazioni|Obiettivo 11. Rendere le città e gli insediamenti umani inclusivi, sicuri, duraturi e sostenibili

Budget

Total cost: € 2,952,857.50
Total contribution: € 2,952,857.50
PoliTo total cost: € 613,760.00
PoliTo contribution: € 613,760.00

Communication activities