Anagrafe della ricerca

New and consumer-driven business models for resilient and circular supply chains. To define a new competitive paradigm, by conceptualizing, designing, and experimenting with new archetypes, methods, and solutions of restorative and regenerative BMs, resilient and circular SCs, and innovative technology-based marketing strategies. Spoke 7 objectives: • Define and experiment with new frameworks, models, and methods to implement scalable regenerative and restorative BMs, which are customer- and resource-centric, in a sustainable and responsible way • Define and experiment with supply chains’ (SCs) structural archetypes, schemes of coordination mechanisms, collaborative management approaches and tools, supported by emerging technological solutions, for resilience, sustainability and circularity • Define and experiment with a new country of origin effect based on circularity and sustainability, define models & methods for technology-based branding, communication, customer engagement and experience