Francesco Provenzano is an Experience & Creative Designer with more than 10 years of experience in the fields of Strategy, User Experience, User Interface and Service Design. During his professional career he has carried out projects for various industries: from finance & banking to healthcare, from automotive to culture and tourism. He is in charge of managing projects and activities of different levels of complexity and coordinates the work of multidisciplinary teams; he uses a user-centred approach to design valuable services and experiences. He teaches Human Digital Interaction and Design for e-commerce at Politecnico di Torino. The aim of his teaching and research activity is to combine a human-centred approach to solid methodologies such as Double Diamond and Design Thinking to respond to design challenges.